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Why Buy from Us?

Over 40% savings on retail prices of diamonds! No inventory costs, store costs and overhead costs. Diamonds directly from the manufacturer to you.
Exclusive Designer Jewellery - sketches by independent designers turned into exquisite jewellery.
Create Your Own Solitaire Jewellery and Design Your Own Jewellery.
More than 1,30,000 solitaire options, certified by GIA, IGI and HRD.
Special Diamond Packs – Packets of small diamonds at wholesale prices! All Diamond Packs are certified and sealed in a special box by IGI – the World’s largest lab for certification of diamonds and fine jewelry.
Diamond Experts with years of industry experience! Ask us your diamond questions now.
30-Day Returns, Free Insured Shipping, Cash on Delivery, Lifetime Buy-Back and Exchange.